Original Sticker Price for 91NSX

[L5-S1NSX]

Greetings from Seattle , If it was 1991 what was the original asking price for a new 91NSX
and did the market at that time drive the price higher ??

Thanks Ken>>
91Red/Blk

 

[nsxtasy]

The NSX was introduced as a 1991 model car almost exactly twelve years ago, with an MSRP of $60,000 plus $600 transportation charge. The first NSXs delivered were sold for $80-90K, sometimes more. By the end of 1990, when MSRP had risen by $1000, they were still selling for over MSRP, typically for low to mid seventies. Actual selling prices continued to decline during 1991, although the luxury tax (then 10 percent of the amount over $30K) was first imposed on 1/1/91.

[This message has been edited by nsxtasy (edited 02 September 2002).]

 

[huckster]

my sticker says $61,600

1991 blk/blk

 

[RSO 34]

I was originally going to buy one as soon as it hit the dealers when it first came out. When the car was delivered, the sticker price on the left side said $60,400 and the right side of the sticker said "AMV" $30,600. I asked the dealer what type of option package was called "AMV" and why did it cost so much and I was informed that the initials stood for "Adjusted Market Value" and that was the MINIMUM I had to bid over the sticker price to have a chance to drive the car off the premises. He rejected my offer of $66,000.

I immediately thanked him for his time and drove a few miles up to the Mercedes dealership and picked up a new S class for $10,000 less than the base sticker of the NSX. Within 3-4 months, the New York Times had classified ads asking approx $110,000 for the car. Six months after its appearance in my dealership, I received a call that they wanted to reconsider my offer of $66,000 but by then I was no longer interested.

I waited a long 8 years to finally get mine but in retrospect I'm glad I didn't let my emotions get the better of me and pay 6 figures for the car.

Bob

 

[hk4site]

How things change, now they are selling at invoice

 

[tpearsall]

The window sticker on my '91 black/ivory was $62,600. The original purchase contract says sale price $62,600, plus $2,340 luxury tax.

- Todd

 

[D'Ecosse]

Originally posted by hk4site:
How things change, now they are selling at invoice

Actually less - $15K under sticker http://www.nsxprime.com/ubb/Forum1/HTML/006069.html
Its still there today, '02 black - $74,800

 

[L5-S1NSX]

Thanks for your input , I was very lucky to find my 91 NSX with 15k miles from the original owner , the car was not for sale.. just sitting in his polished garage..he showed me paperwork that indicated he paid almosy 68k for it,

The car still smells new , I cant get enough of this car , it's so ...well you know..

Thanks again for your input

Ken
Seattle

 

[blurr]

Originally posted by D'Ecosse:

Its still there today, '02 black - $74,800

NSX's just do that. It's not just the '02s I bought my 2000 NSX New from the dealer for $73,900. They do this every year. You can/could get new 01s for $74k also.

 

[L5-S1NSX]

Yes here in Seattle there was an 02 at the local dealer(a few weeks ago ) ..
sticker 90K , A gent from Idaho flew up and paid cash , full price and drove off with it ..it was a SWEET... pewter/silver..

Ken
Seattle

 

[D'Ecosse]

The dealer listed that car on NSXPrime about 2 months ago, was asking 10K OVER sticker then; took a lot of slagging for it!

 

[huckster]

does anybody know if the over sticker prices charged for the nsx were direct profit for the dealer, or did honda get part of the overage. just curious....

 

[huckster]

forgot to add second half of your answer; the gentleman who bought mine new in early 91 paid over 90k. (i forget exact amount)

 

[RSO 34]

At my dealership they were taking 100% of the "AMV."

 

[huckster]

when i step back and try to put this in perspective....

honda was trying to sell a 60k car---not much more than the loaded up rx7, or vette. much much less than the 'exotics' at the time.

pretty amazing what they did. built a car that was being compared to ferraris and lambos but was priced closer to vettes and rx7s. based on their pricing, makes you wonder what they were really trying to do. they seem to have been looking at a niche inbetween where they could showcase and market their technology.

based on the relative ignorance of the general public in regards to the nsx, im not sure that it worked. at least in regards to the marketing aspect. i think that it would be good if honda had a nsx in every showroom, and offered rides in the 'big brother' of the cars they are trying to sell. that couldnt help but sell the technology of the more common models, and would conversely create more knowledge/desire for the nsx. this would work especially well in HONDA dealerships.

whadda ya guys think??

 

[nsxtasy]

Originally posted by tpearsall:
The window sticker on my '91 black/ivory was $62,600. The original purchase contract says sale price $62,600, plus $2,340 luxury tax.

Then they calculated the luxury tax wrong (or the dealership was willing to absorb some of it).

Originally posted by huckster:
does anybody know if the over sticker prices charged for the nsx were direct profit for the dealer, or did honda get part of the overage.

They all go directly to the dealership's bottom line.

Originally posted by huckster:
i think that it would be good if honda had a nsx in every showroom, and offered rides in the 'big brother' of the cars they are trying to sell. that couldnt help but sell the technology of the more common models, and would conversely create more knowledge/desire for the nsx. this would work especially well in HONDA dealerships.

Unlikely, as long as American Honda is trying to maintain a separate identity for Acura vs Honda in their marketing strategy.

[This message has been edited by nsxtasy (edited 03 September 2002).]

 

[CDub]

When I bought my Sebring silver from the original owner, he showed me the receipt and I was surprise to see that he only paid around $57k out the door from Glendale Acura (no longer around) on June 91.

I guess towards the end of the model year, the dealers have to try to get rid of the cars that are not moving. I guess silver must not have been a popular color back then.

 

[nsxtasy]

That price doesn't surprise me. Sales really dropped after the imposition of the luxury tax, which is part of why there were only 40 percent as many '92s sold as '91s. And the dealer was still making a nice profit selling them for $57K (plus taxes and luxury tax, of course).

Silver was not particularly hard to sell, then or now.

 

[sjs]

Originally posted by huckster:
when i step back and try to put this in perspective....

honda was trying to sell a 60k car---not much more than the loaded up rx7, or vette

I'm sure someone else will find the exact values but my memory is that the RX7, Vette, and 300ZX were all in the 30-40k range which is a lot less as a percentage. In fact, when the RX7-tt came out I think it was just over 1/2 the base price of an NSX of the same year. (1993?)

 

[nsxtasy]

Originally posted by sjs:
I'm sure someone else will find the exact values but my memory is that the RX7, Vette, and 300ZX were all in the 30-40k range which is a lot less as a percentage.

True. However, the ZR-1 Corvette was in roughly the same price range, as was the Viper and the Lotus Esprit. Other competitors (911, 348) were more. It all depends on what you want to compare it with.

[This message has been edited by nsxtasy (edited 03 September 2002).]

 

[huckster]

the rx7 tt was stickered right at 50k. i think they lowered it around 92?? probably due to economy/sluggish sales.

 

[nsxtasy]

Originally posted by huckster:
the rx7 tt was stickered right at 50k. i think they lowered it around 92?? probably due to economy/sluggish sales.

I don't think the RX-7 was ever that high - around $40K, I think. And I don't think they lowered the price. Perhaps you're thinking of the Supra TT, which they lowered by $10K at one point?

Unfortunately, the major Internet pricing sources don't show original sticker prices on their used cars.

[This message has been edited by nsxtasy (edited 04 September 2002).]