A mate of mine came across this in his studies... hope it's new to you all.
"... By way of contrast, Honda introduced in the early 1990s its mid-engine
NSX sports car, which nearly matched the performance of a Ferrari but at a
fraction of the price. In the print ad for the car, Hona claimed that the
NSX was "not a car buyers dream - no car buyer could have dreamt this car".
Instead, crowed Honda, the NSX is a "carmakers dream", which fulfilled the
company's long-term ambition of producing a car that was both exotic and
housebroken. Having achieved that goal, it is interesting to ask, who is
Honda doing to benchmark now? One gets the feeling that Honda is more
interested in outpacing competitors than benchmarking them."
Hamel, Gary & Prahalad, C.K; Seeing the Future First; Fortune Magazine, September 12, 1994
(At the bottom of the page, it says this - From competing for the future by Gary Hamel and C.K Prahalad, to be published in September 1994 by the Harvard Business School Press)
[This message has been edited by NeoNSX (edited 16 November 2002).]
"... By way of contrast, Honda introduced in the early 1990s its mid-engine
NSX sports car, which nearly matched the performance of a Ferrari but at a
fraction of the price. In the print ad for the car, Hona claimed that the
NSX was "not a car buyers dream - no car buyer could have dreamt this car".
Instead, crowed Honda, the NSX is a "carmakers dream", which fulfilled the
company's long-term ambition of producing a car that was both exotic and
housebroken. Having achieved that goal, it is interesting to ask, who is
Honda doing to benchmark now? One gets the feeling that Honda is more
interested in outpacing competitors than benchmarking them."
Hamel, Gary & Prahalad, C.K; Seeing the Future First; Fortune Magazine, September 12, 1994
(At the bottom of the page, it says this - From competing for the future by Gary Hamel and C.K Prahalad, to be published in September 1994 by the Harvard Business School Press)
[This message has been edited by NeoNSX (edited 16 November 2002).]
