Well as a structural engineer I can't stand ads like this which misrepresent and skew the test to get the desired outcome.
Notice how the red brackets from which they hang all these trucks from is not located at the true attachment points for the suspension and axels which are spaced farther away from the lift points...instead they are positioned as close to the lifting point as possible...meaning less of a moment arm and hence less force. If they were a few inches closer they would be almost perfectly inline with the lift point! So to clarify, if they located the lift points say on the rear at the actually points the rear leaf springs attach to the frame the moment arm would be much greater and represent real world use and this thing would certainly fail in spectacular fashion. I would actually love to watch that ad!
Unfortunately, the general public will miss this and instead be wowed. As a professional engineer we have a code of ethics barring this kind purposeful misrepresentation...however since this is their marketing team and no actual real world use is technically being applied here... I guess no harm no foul. And I am sure somewhere in the fine print of this ad it says all that about this being a staged act...blah blah blah.
That being said having a fully boxed frame is definitely the way to go for added strength and rigidity, although you take a hit on weight and thus fuel economy.