If they are NOT heat cycled from the retailer, you can do it your self. The best way would be to find a curvy road or some looped on/off ramps from a highway. Try to find equal amounts of left loops and right loops. (I have 2 awesome ones right by my house 10 mile apart) I would drive them for about 15-20 minutes, and then park your car and let them cool for a day. You could repeat this again a day or so later.
When low treadwear rubber is heated up a bit and then cooled before the first track use, the molecules become tighter, thus longer wear life.
I believe the Tire Rack has some instructions on how to heat cycle your self on their website. Other wise take them to a big tire shop in your area and see if they have the heat cycle machine.
Then go to the track and have fun. Remember these tires will be like driving on ice for the first couple laps!!!! Take it easy until heat is built up in them. Then you will stick like glue compared to the street tires that you are used to.
This is from Tire Rack;
New competition tires will be slippery for their first laps, and will begin to feel better as they get scuffed in and build up heat. We recommend that drivers heat cycle their tires before using them in competition. Heat cycling helps you get the most consistent performance and tread life out of your tires. It is the process of gently bringing the tires up to temperature for a short duration and letting them cool. Ideally, you should break in your tires, remove them from your vehicle and set them aside for more than 24 hours before your track sessions and races. Often this requires running a practice session on new tires to prepare them for a future race, while you use tires prepared previously for the current race. The Tire Rack offers an automated heat cycling service that can complete this process before your tires are delivered to you.
