Can someone please explain to me the draw of McLaren? Aside from extreme styling (which I guess can make some people swoon), all they really seem to be known for is horrible build quality and awful customer service. I simply don't understand the appeal.
I'll give it a try
McLaren has emphasized performance (speed, driving dynamics) above all else
They use a carbon tub on all cars, lightness, rigidity and generally has allowed designs with solid visibility
They pump out a lot of models to give the latest greatest crowd the best pissing match cars
They build 1 more than market demand (i.e. you don't get the Ferrari store run around of buy this used one at a bad price and if you clean the bathroom for us you might get a build spot for the next cool model)
They are super willing to individualize and extract dollars in return (Ferrari mostly has this play but for some models not so much, LaFerrari for example didn't have a crapload of individualization)
I believe the dealerships are fine, it is corporate Mclaren that hoses customers when there are problems with the cars themselves
Some of the come back to earth points
As you mentioned their quality system is a comedy show
If something fails, your car may be out of service for a while waiting for part(s)
Small number of dealerships
They are not an engine builder (to me they lose some prestige on this, Riccardo builds all of their power units, tranny is also third party), plus up to the new V6, their motors are have all been reworks of the same Nissan racing engine design
They don't seem to care about resale value