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The thing is that the iPhone is what the cool kids have and is way more intuitive. My wife and her friends who went to other phones all want back to the iPhone. They just like how easy it is to use. Plus like I was saying I notice that the "cool" kids have it and at the end of the day if it's cool it sells. Look at Ferrari, there are cars half the price that out perform them but we all want one because they are cool. Any one who says they don't want a Ferrari is lying.