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Understood.


Here's how I see it.  Let's say that I'm a potential customer that was planning on buying Volks.  I am not 100% intent on getting the real thing, but since it's the only one available, I will buy it.  I walk into the store and see Volks and Varstoens side by side, one much cheaper than the other.  There's a good chance I will end up buying the cheaper wheel, which will cause Rays to lose a sale.


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