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If I owned this car and the dealership, I'd think at some point my motivitions for doing this could be to stir up questions and hopeful interest in the new NSX that I expect to be selling soon, and to maybe secondarily get a feel for what my car's currently worth in case anticipation over the new NSX bumps up values. Whether intentional or not, saying something's not for sale is also a great way to stir up interest. Though leaving it dusty and not putting roping it off is curious, as some of you have already said! I don't know NSX license plate frame options too well but I really hope the frame isn't leaving rub marks on the bumper or is screwed thru the bumper. And to the owner/dealership's credit, there's no "Marin Acura" sticker on the bumper!