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So, according to what we know now, the marketing strategy by Honda is aimed at social media and not at all about meeting "enthusiasts" along the route because if you were fortunate to be a location where the "tour" stopped it was either pure luck or due to someone that did extensive detective work and tipped off their buddies.  It was obviously not pre-arranged.  An inexpensive way to create media buzz leading up to the official announcement at a later date as was said in an earlier post with added benefit of real world road testing.  Do I sound like Captain Obvious?