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This brings up a good point. People today are far more distrusting of obvious advertising than they were in the past. Younger people especially give more credence to a marketing message that appears to be grassroots, honest, and from the heart. That's what Acura is attempting to construct with this tour. That Olyar15 doesn't perceive this process is occurring is a sign that for some people such marketing is highly effective.- - - Updated - - -Acura undoubtedly has both marketing people and engineers assigned to this car. Thus they can do marketing at the same time the engineers are developing the car. It is not the either-or decision you suggest it is. Both tasks can be accomplished simultaneously without delaying the car.I wouldn't characterize it as a poorly conceived marketing attempt. Compared to the cost of TV ads or auto shows this is likely an extremely cheap form of advertising. Even if the marketing benefit derived from the tour is low, the cost was even lower. And I have to admit that seeing these tour images and videos slowly, yet continually appear is working to pique my interest in the car.
This brings up a good point. People today are far more distrusting of obvious advertising than they were in the past. Younger people especially give more credence to a marketing message that appears to be grassroots, honest, and from the heart. That's what Acura is attempting to construct with this tour. That Olyar15 doesn't perceive this process is occurring is a sign that for some people such marketing is highly effective.
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Acura undoubtedly has both marketing people and engineers assigned to this car. Thus they can do marketing at the same time the engineers are developing the car. It is not the either-or decision you suggest it is. Both tasks can be accomplished simultaneously without delaying the car.
I wouldn't characterize it as a poorly conceived marketing attempt. Compared to the cost of TV ads or auto shows this is likely an extremely cheap form of advertising. Even if the marketing benefit derived from the tour is low, the cost was even lower. And I have to admit that seeing these tour images and videos slowly, yet continually appear is working to pique my interest in the car.
