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I'm sorry but you are so wrong. Just because the product isn't ready to be sold doesn't mean marketing doesn't need to be done. This is the case in almost every industry. Pre order games, movie trailers, iPhone reveals, so many things involve marketing when there is no actual product to be sold. The point is that there will be a product in the future and in order to increase sales, preemptive tactics have to be used. That the entire point of a concept reveal or even a car show. This is absolutely first and foremost a marketing event and SECONDLY a mechanical review (two birds, one stone). Your idea of there needing to be a product available NOW for marketing to happen is out-dated. If you think about it, these are some of the first official on-the-street looks at the production/near-production version of the NSX. Its actually probably a large milestone for Acura. Driving them around with an associated hashtag allows the public to do all the marketing for them. Like someone above mentioned, its probably just the most cost-effective method of advertising they can use at this time.

<blockquote data-quote="krea.tion" data-source="post: 1860842" data-attributes="member: 28416"><p>I&#039;m sorry but you are so wrong. Just because the product isn&#039;t ready to be sold doesn&#039;t mean marketing doesn&#039;t need to be done. This is the case in almost every industry. Pre order games, movie trailers, iPhone reveals, so many things involve marketing when there is no actual product to be sold. The point is that there will be a product in the future and in order to increase sales, preemptive tactics have to be used. That the entire point of a concept reveal or even a car show. This is absolutely first and foremost a marketing event and SECONDLY a mechanical review (two birds, one stone). Your idea of there needing to be a product available NOW for marketing to happen is out-dated. If you think about it, these are some of the first official on-the-street looks at the production/near-production version of the NSX. Its actually probably a large milestone for Acura. Driving them around with an associated hashtag allows the public to do all the marketing for them. Like someone above mentioned, its probably just the most cost-effective method of advertising they can use at this time.</p></blockquote><p></p>

[QUOTE="krea.tion, post: 1860842, member: 28416"] I'm sorry but you are so wrong. Just because the product isn't ready to be sold doesn't mean marketing doesn't need to be done. This is the case in almost every industry. Pre order games, movie trailers, iPhone reveals, so many things involve marketing when there is no actual product to be sold. The point is that there will be a product in the future and in order to increase sales, preemptive tactics have to be used. That the entire point of a concept reveal or even a car show. This is absolutely first and foremost a marketing event and SECONDLY a mechanical review (two birds, one stone). Your idea of there needing to be a product available NOW for marketing to happen is out-dated. If you think about it, these are some of the first official on-the-street looks at the production/near-production version of the NSX. Its actually probably a large milestone for Acura. Driving them around with an associated hashtag allows the public to do all the marketing for them. Like someone above mentioned, its probably just the most cost-effective method of advertising they can use at this time. [/QUOTE]

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