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I'm leaning towards Engineering testing with splash of marketing. Looking up close you could see temperature probes glued on to the calipers, all sorts of gauges in the cabin and swapping parts as well. That's just my take


As for planning, i think they have some sort of schedule. They did a have some unscheduled stops along the way and if they wanted some sort of marketing they would have driven around the Dallas area.  Currently the cars (production vins 2 out of 5?) are in West Texas heading to the mountains. Be on the lookout Rocky mountain guys!


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