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You still don't get it.  Marketing is useless unless there is a product to market.  At this time, there is no product.  Which means their primary goal is to finish developing their product.  If this were primarily a marketing event, they would bring their car to the people most likely to buy it, at pre-anounced locations.  But since they are not doing this, it seems pretty obvious that their goal is to finish the car.  Since this is a road car, potential buyers will expect this car to work in the real world.  And there is only so much real world driving you can do on a racetrack.  And that means driving it in different environments, on varying road surfaces, in traffic.  And that might mean staying in one place longer than expected, or revisiting certain roads while they work out the kinks.  That is not compatible with a set marketing schedule.  I'm not saying that Honda isn't trying to squeeze whatever marketing buzz that they can, just that marketing isn't the primary objective - car development is.