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I am of the opinion that this is certainly a well organized marketing effort. It's been an organized marketing effort since about 6 months after the concept, that we all know and recognize today, was launched. I can't remember exactly when it was, but Honda's marketing program clearly took an abrupt turn. Their current full embrace of the social media approach to marketing might not agree with many old school people on here but you should be thankful you don't own a Mini or even a Kia for those brands are much more prolific in many of the social media circles we do not frequent (but my 22yo brother certainly does). Acura has a unique problem. They cannot market to customers like a Mini, Scion, Fiat, etc can. Like you said, the buyers that buys a Civic or a TLX cannot afford an NSX. They also cannot wine and dine their prospective customers like McLaren does in their private events because the NSX is a halo car that needs to lift the entire Honda/Acura brand. My response to your comments about the preproduction models and poor fitting panel gaps and such is as follows... Acura/Honda are still working on an extremely compressed timeline (according to them). They are making it seem like they had to jump thru flaming hoops just to get a road worthy product out at this point. If that is true then Ted and his colleagues are not only struggling to manage a production and R&D timeline but they're also trying to manage the marketing and product perception of this car. Thems be a lot of balls to juggle. My personal opinion, which I stated earlier in this thread, is such that this is probably the best bang for the buck marketing they could do right now. The product is obviously not ready but doing the "secret tour" will only entice the hardcore NSX fanatics to seek them out and maybe the occasional passerby who happen to be in the area. I could argue the feedback from this approach is almost a guaranteed net positive.
I am of the opinion that this is certainly a well organized marketing effort. It's been an organized marketing effort since about 6 months after the concept, that we all know and recognize today, was launched. I can't remember exactly when it was, but Honda's marketing program clearly took an abrupt turn. Their current full embrace of the social media approach to marketing might not agree with many old school people on here but you should be thankful you don't own a Mini or even a Kia for those brands are much more prolific in many of the social media circles we do not frequent (but my 22yo brother certainly does).
Acura has a unique problem. They cannot market to customers like a Mini, Scion, Fiat, etc can. Like you said, the buyers that buys a Civic or a TLX cannot afford an NSX. They also cannot wine and dine their prospective customers like McLaren does in their private events because the NSX is a halo car that needs to lift the entire Honda/Acura brand.
My response to your comments about the preproduction models and poor fitting panel gaps and such is as follows... Acura/Honda are still working on an extremely compressed timeline (according to them). They are making it seem like they had to jump thru flaming hoops just to get a road worthy product out at this point. If that is true then Ted and his colleagues are not only struggling to manage a production and R&D timeline but they're also trying to manage the marketing and product perception of this car. Thems be a lot of balls to juggle.
My personal opinion, which I stated earlier in this thread, is such that this is probably the best bang for the buck marketing they could do right now. The product is obviously not ready but doing the "secret tour" will only entice the hardcore NSX fanatics to seek them out and maybe the occasional passerby who happen to be in the area. I could argue the feedback from this approach is almost a guaranteed net positive.
