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and how is a hashtag a real marketing effort?  In order to test the car on public roads, it will be seen in public, and this isn't exactly a generic car that will blend into traffic. So people are going to take photos, especially in this day and age where everyone has a cellphone.  Sure, they are going to take advantage of the buzz that it creates, but that is a side effect rather than the actual reason for these drives.




if this was primarily a marketing exercise, don't you think they would use something other than obvious preproduction cars?  Note how poorly some of the body panels fit, the obvious tacked-on rear spoiler, and the base interior.  Also, most of those people aren't customers.  How many of those people can actually afford this car?  You are deluding yourself if you think this is an organized marketing effort.


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