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Several years ago, a local FM radio station (Rock 105, the Lex and Terry Show) had a segment where one of the DJ's taped one dollar bills all over his body and ran through a homeless section of town to see what would happen.  Then they broadcast the audio over the airwaves as he ran for his life.  This reminds me of the strategy Acura is currently doing with the "tour" of the new NSX.  They never announced where or when they were going to show up either.  But maybe I am being a bit cynical.


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