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If it were solely about working out bugs then they wouldn't have started this whole #AcuraNSXOnTour thing. It's clearly more of a marketing exercise, although I suppose it may serve a dual purpose of helping to identify some additional bugs too. They may also be interested in hearing comments from people on the Internet so they can make further minor aesthetic tweaks.There's nothing cynical about believing it's mostly marketing designed around the idea of teasing the customer in order to increase anticipation and desire. I know if they showed up at the Honda dealer a few miles from my house and I didn't learn about it until afterwards it would likely make me want to see the car even more badly. I only call it a "tour" in quotes because I don't think showing up at a Subway, Bob Evans, or Honda dealer's parking lot somewhere unannounced qualifies as a tour, at least not from the customer's perspective.
If it were solely about working out bugs then they wouldn't have started this whole #AcuraNSXOnTour thing. It's clearly more of a marketing exercise, although I suppose it may serve a dual purpose of helping to identify some additional bugs too. They may also be interested in hearing comments from people on the Internet so they can make further minor aesthetic tweaks.
There's nothing cynical about believing it's mostly marketing designed around the idea of teasing the customer in order to increase anticipation and desire. I know if they showed up at the Honda dealer a few miles from my house and I didn't learn about it until afterwards it would likely make me want to see the car even more badly. I only call it a "tour" in quotes because I don't think showing up at a Subway, Bob Evans, or Honda dealer's parking lot somewhere unannounced qualifies as a tour, at least not from the customer's perspective.
