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Yeah Apple keeps 30%, which is actually reasonable given what they provide.


There is no doubt that Android and Win8 mobile will eventually garner the lions share of the smartphone market.  It's inevitable because there are dozens of players, versus one making iOS. 


However, marketshare alone does not dictate developer mindshare.  The bottom line is developers will go wherever they can make the most money.  Today that is iOS, but Android is starting to become more compelling.


I don't think HTML5 will really solve the cross-platform apps issue, but there is certainly an opportunity for some other middleware to solve this problem.  There are some solutions out there today, but they don't do it in a robust manner.  If there is small incremental effort to port to another platform, it becomes a no brainer, even if the revenue potential is small.


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