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I agree.  However, there are a surprising number of buyers out there that like braging rights.

Anyone remember the TV ad for the Toyota Camary V6 when it first came out in the US about 10 years ago?  The guy is driving up this long hill to the top, passing everyone with ease.  At the top of the hill someone says something to him and he says "Because it has a V6!"

Or how about the the Honda Accord V6?  From what I read, Honda had a more poweful 4 cylinder engine version in Japan at the time.  But instead they sold a less powerful V6 version in the US because they said that's what consumers were expecting and that consumers wouldn't pay top dollar for a high output 4 cyclinder version.  This commentary came straight from a Honda marketing guy.

Also notice how for many years the Accord and Camery V6 models proudly say "V6" on the back.  Hmmmmm....

Then there's the comments I've read on other message boards about the NSX...  Something along the lines of "$90,000 and only a V6... I feel sorry for them".

I don't think this is fair either, but those are my observations.